In a day where the church is losing the next generation at double the rate of any previous generation, we must take a clear look at what we are doing, why we are doing it, and how we are able to make necessary changes to ensure our church's Children's Ministries are as effective as possible. In "No Cookie-Cutter Children's Ministries" Lynda Freeman, who has fifty years of experience in Children's Ministry, shares how while one Children's Ministry is not able to be exactly like another, we are all able to be sure we have the right "ingredients" so our own, unique Children's Ministry knows its purpose and vision, is a safe place for children, is able to find volunteers and train them, "teach the whys", as well as how to team up with the parents and grandparents.